Coop: the new loyalty program launch campaign.

Campagna Coop Siamo Quello che Scegliamo
Campagna Coop Siamo Quello che Scegliamo
Campagna Coop Siamo Quello che Scegliamo

This concept was later developed on every media, from ATL to digital.

Project details

New loyalty program launch campaign for Coop Alleanza 3.0.

Client: Nadler, Larimer & Martinelli

Brand: Coop Alleanza 3.0

Tasks:

  • Strategic planning
  • Copywriting
New Seat Leon: radio commercial.
Quickly Logistics: new brand strategy and identity.
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